Saturday , May 25 2024

Trademark Burger

New York is full of restaurants, bars, and diners that offer everyone’s favorite treat. Since 1884, we all have been enjoying the hamburger. But, ask yourself a serious question. Was it delicious, was it worth the price? Do you now have a “burger hangover?!”

It amazes me so much how this culinary phenomenon simplified the ‘burger’ can sometimes be a complete bust.

There are so many factors to take into consideration when enjoying a burger. The bun, the cheese, how fresh the lettuce, onion, and tomato are, lastly and most importantly, the quality of the meat.

For years I have savored, and even snarled at burgers. A juicy, delicious burger is definitely one of my guilty pleasures. I’ve enjoyed the Reynard burger topped with delicious caramelized onions, the infamous DB burger stuffed with foie gras, the very delicious, yet overpriced dry aged beef burger at Minetta Tavern, and even the late night burger served under coleslaw from the Boilermaker.

It is such a horrible irony that one remembers the bad experiences as well.  A few months ago I was shockingly disappointed with a Michelin Starred burger. My sesame seed bun was stale, my lettuce was wilted, and the ultimate deal breaker – my meat was overcooked.

Alas, Chef Sebastien Pourrat has perfected everyone’s favorite treat ~ with great integrity!

“I am not competing with Michelin.” Exclaims Chef Pourrat. “That is not who I am.”

IMG_1159Deeply rooted in haute cuisine, Sebastien Pourrat is a self made Chef. He spent an abundant amount of his childhood roaming his grandparent’s farm in Armagnac where he learned the art of cooking and raising animals of the highest quality. After spending some time as a personal Chef in Paris, in 2011 Chef Pourrat moved to New York City to fulfill his dreams of opening a French-Spanish style restaurant.

“Moving to New York was a rebirth for me.”  

Says Chef Pourrat.

This dream is a quaint and chic restaurant in the neighborhood of Soho called Cocotte. Continuing the rise of Bistronomie, Cocotte is a restaurant we can all feel at home in.

“Food is a part of life” explains Chef Pourrat. “I wanted to have a restaurant where I would like to go.”   

Adjacent to Cocotte is Chef Pourrat’s newly opened Trademark Burger.

Chef Pourrat wanted to start a clean beef revolution. He searched to find the best beef to live up to his own expectations. Luckily for all burger enthusiasts Chef Pourrat found the “perfect beef” from 7X in Colorado. All natural beef from Japanese cattle is the Trademark Burger.  “I don’t want to give people what I would not eat.”  

The Trademark burger is Chef Pourrat’s expression of his growth and time while being a restaurateur in the United States. While New York has many great burgers,  the only modification should be no burger hangover. True to the hamburger that made its debut in 1884, the Trademark burger is classic.

Chef Pourrat prepares his burgers a la plancha, and roasts his fries. No, your meal may not be as instant as a happy meal, but it will taste fresh and it will taste clean. That will make you happy! Savor a Trademark burger with melted cheese of your choice, crisp lettuce, tomato, onion, a bun perfectly warm to compliment your bite for only $6. Enjoy a strawberry shake spiked with tequila, and why not add a side of baked fries or wedges? Your bill will still be under $20.

There is no more need to cure your fix on a burger wrapped in gold leaf that will be overcooked and served on a stale bun. Check out Trademark Burger.

 110 Thompson St. Soho, NYC

*Cash Only



About Elisa Crye

Elisa began her career in Pastry at the Michelin starred Takashi in Chicago. Shortly after she earned a B.A.S. in Hospitality Mgmt specializing in Culinary Arts and Event Planning. In 2013 Elisa moved to New York City. While in New York, Elisa has lent her talents to several Michelin recognized restaurants while still making time to savor and imbibe.

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